Jan 18 2007

Double your Google AdWords response rates

Published by Mike at 4:34 pm under Marketing, Copywriting

One of my favorite copywriter gurus, Bob Bly, has come out with some cool new stuff. Bob Bly is one of the best copywriters out there. If you do any marketing or advertising of your own, make sure you read everything Bob Bly is written, as he’ll be in your local bookstore too.

According to Bob,

Through Google, you can literally access 100 million people on the Internet … in less than 10 minutes … with an ad budget of under $100.

But using Google AdWords is a little bit trickier than it looks.

My friend Perry Marshall is the leading Google AdWords expert today.

On Wednesday, January 24 at 9pm EST, Perry and I will be giving a 1-hour tele-seminar on using Google pay-per-click ads to get more leads, subscribers, and orders online.

In this fast-paced session, you will discover:

** Rosser Reeves’ “lost” 3-part formula for creating a winning Unique Selling Proposition … and how to
convert your USP into a click-generating Google ad.

** How Michael Masterson’s “BDF” formula enables you to get into your customer’s head … and write ads that have almost psychic pulling power.

** How to steal killer headline ideas from the best marketing geniuses in the world - without paying them a
dime.

** A proven method for selling to skeptics, technical specialists, and other audiences who generally resent
marketers and marketing techniques.

** How to use white papers, special reports, and other “bait pieces” to double your conversion rates … and earn the buyer’s trust.

This free tele-seminar will last exactly ONE HOUR. To get the call-in details, register here:

http://hitech.adwordstactics.com/

Bob’s throwing in a few extra goodies which definitely gives you more bang for your buck:

Register today and you get my 55-page Special Report, ‘Secrets of Successful Software and Technology Marketing: How to Sell to Engineers, Programmers, and other Techies and their Managers,” absolutely FREE.

In this free report, you will discover:

* 6 things I know for sure about marketing to engineers. Page 45.

* 10 steps to successful software marketing. Page 3.

* Selling technology to non-technical buyers. Page 24.

* How to write effective sales literature for high-tech products. Page 12.

* And more…

To enroll in the Google AdWords tele-class … and get your FREE Bonus Report … click below now:

http://hitech.adwordstactics.com/

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