Jan 11 2007

Fuel word-of-mouth advertising

Published by Mike at 2:26 pm under Marketing

Marketing Part 10

There is no better new customer for a business than someone who is referred by a happy customer. Yet, despite that fact, few businesses have a proactive plan for stimulating referrals, choosing instead to simply take referrals that come along gratefully.

The three steps involved in getting more referrals are:

1. Earn it by delivering great and exceptional service to your existing clients.

2. Ask for referrals not only directly but also by doing other things like:

  • Conducting referral events friends can be invited to
  • Running special promotions with great incentives
  • Displaying notices that clients are encouraged to refer
  • Handing out business cards and asking for introductions

    • 3. Recognize and reward those who provide referrals with free gifts, coupons, certificates, prizes, competition entries, cards, discounts, thank-you notes or whatever is appropriate to the circumstances. Remember, the greater the reward you offer, the more passionate your clients will become about referring their friends.

    The Ultimate Marketing Plan

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