Jan
11
2007
Marketing Part 12
Good marketers are always on the lookout for new technologies that can be used to enhance marketing effectiveness. Some of the marketing technologies now becoming available include:
Leaving prerecorded messages on 1-800 numbers providing an excellent nonthreatening initial contact
Using the Internet for customer service, education and keeping in contact with past customers
Audio brochures promotional audio cassettes that can be sent out as a self-contained sales presentation
Video brochures and infomercials for recruiting new people to an organization or selling a product or service
Auto dialers to call existing and past customers with new offers and promotions
Broadcast fax for generating leads, sending out weekly specials or approaching entirely new clients
Focus groups where people come together over coffee, doughnuts and conversation to provide thoughts, reactions and opinions on topics of interest to your business
The Ultimate Marketing Plan
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