Nolsen Bedon, Ltd.

Marketing Part 8

Surprisingly, the most effective marketing strategies dont’ always involve huge expense. Some of the most productive types of marketing will cost little, if anything. And yet many businesses overlook or ignore these opportunities.

To generate new business without necessarily spending money:

Train staff better on how to turn incoming telephone calls into marketing opportunities

Develop a script for telephone upselling of additional products and services

Follow up direct mail with a telephone call to answer questions and make other offers

Identify other businesses to cooperate with enhancing the impact of your existing marketing expenditure

Run small teaser ads rather than more expensive full-page ads

Set up “Take One” and contest entry boxes at places where your most likely prospects are likely to beThe point is that many people have a one-track mind when it comes to marketing — spend money. Sometimes that’s necessary, but often there are loads of things that can be done inexpensively to enhance the impact of your marketing. Make certain you take up these opportunities first, so then if you invest large amounts of money later, you’ll get the most out of it.

The Ultimate Marketing Plan

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