Jan
12
2007
A Good U.S.P.
A Unique Selling Proposition (U.S.P):
Explains how you are positioned against your competition
Summarizes and telegraphs your key benefits
Can become a powerful driver of business successU.S.P.s come in loads of varieties and flavors. For example, a U.S.P. can be built around price, product ingredients, marketplace positioning, color, size, scent, celebrity endorsement, location, hours of operation and so forth. The options are wide and essentially limitless.Some of history’s most successful U.S.P.s have included:
“Fresh hot pizza delivered in 30 minutes or less, guaranteed”
“When it absolutely has to be there the next day”
“The low-price leader”
The Ultimate Marketing Plan
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