Nolsen Bedon, Ltd.

Asking for the Order

Marketing lives or dies solely on the basis of the results generated. Smart marketers know this — therefore, they take every opportunity available to ask for the order. Or to put that another way, savvy marketers have the guts to ask for action in every presentation.

Why is this important? Simply because marketers who are afraid of asking for the order for whatever reason (like being afraid of offending the prospective client) never generate comparable results to those marketers who present the facts and ask for action. In marketing, presenting the message well is useful and a great preliminary step, but it’s only in the asking for the order that the real payoff is found.

The Ultimate Marketing Plan

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